Two digital projects.
One goal: growing business value.
For an online education business in the matched betting sector, I developed two complementary initiatives: a new advanced program for existing customers and a final enrollment campaign built around a sales page, email marketing, and organic social media communication.
This was about more than building two websites.
There were two distinct needs: introducing a second product to people who already knew the business, and clearly communicating the last opportunity to enroll before the business closed.
Scaling Matematico
Present an advanced program as a natural next step after the introductory course, giving existing customers an opportunity to build on what they had learned.
Ultimo Ingresso
Coordinate a launch for an existing contact list, without paid advertising and with consistent messaging through the enrollment deadline.
Scaling Matematico: a new offer for existing customers.
The aim was to generate more value from existing customer relationships instead of relying exclusively on acquiring new buyers.
The solution
I built a dedicated page to introduceScaling Matematico, an advanced program that followed the initial course.
The project used anadditional-offer strategy(sometimes called abackend): offering another product to customers who have already bought from and trust the business.
- A clear explanation of the program and its value.
- Structured information, course details, and testimonials supporting the offer.
- Clear calls to action guiding visitors to the next step.
The business benefit
The page made it possible to present a new offer to an audience already familiar with the brand.
In simple terms, the goal was toincrease the value of each customer relationship over time, rather than starting from scratch to find new buyers for every sale.
This project presents an educational program; it does not promise earnings or individual outcomes.
Ultimo Ingresso: a complete campaign, not just a sales page.
To announce the closure of the business, I created a campaign for an existing audience using email, Instagram Stories, and a dedicated sales page.
The sales page
I created asales page—a page designed to explain an offer and guide visitors toward a purchase—for the final enrollment opportunity.
The page covered the reasons for the closure, the value of the programs, testimonials, frequently asked questions, and the two available purchase options.
Coordinated communication
The page was supported by a sequence of emails designed to prepare the audience, announce the closure, explain the offers, and remind readers of the deadline.
Instagram Stories reinforced the emails, keeping the message consistent across channels,without spending on paid advertising.
From early teasers to closing day: 14 days of communication.
The campaign was not a single announcement. Each phase had a specific purpose, from building anticipation to communicating the final hours of enrollment.
Early teasers
Three days of preview emails to build interest and prepare the audience for the main announcement.
Official announcement
Announcement of the closure and introduction of the available offers.
Value and objections
Emails addressing benefits, results, common questions, and reasons to consider enrolling before the deadline.
Final day
Final messages reminding readers of the enrollment deadline.
A measurable commercial result.
The result built on an existing audience relationship through a combination ofthe sales page, email marketing, and Instagram Stories. It was the outcome of these channels working together, not the sales page alone.
These figures represent campaign revenue, not net profit. No paid advertising spend does not mean there were no operating or labor costs.
Two different needs, one practical approach.
From creating more value for existing customers to planning a complete launch: strategy, content, and digital tools focused on specific business goals.
Want to build something similar for your business?
Tell me what you would like to improve, and we can explore a digital solution tailored to your goals.